The Flexible and the Peculiar.

Presented by Dandy Hartono

Dandy Hartono also known as "Dumbdy" (his self-given Artist name) is a NAFA Graduate who is currently working as a Graphic designer for a Local Design Group: Foreign Policy. He also started his own brand, Peculiar Matter, with his partner.

Images sourced from Dandy's Portfolio on Behance. (https://www.behance.net/Dandyhartono)

CHAPTER 1:
MORPH LIKE A CHAMELEON

After Graduating Dandy worked for Nafa and Lasalle in order to create the brand identity of their new school, UAS, the upcoming University of Arts of Singapore.

He had to put aside his personal style and preferences to understand better the look of this new school. He analysed elements of the two pre existinting establishment (NAFA and Lasalle) and came up with a Logo that went through a lot of different modification.

He then had to come up with the colors, the typo and the visuals that would be harmonious and recognizable for UAS brand. He even admitted that at the end, his favorite version was not the one that was chosen. It’s all part of the job, most time you will have to compromise because you are not designing for yourself but for a client with clear expectation and a vision for their brand.

"One Brief is not equal to One Solution."

CHAPTER 2:
ALWAYS DIG DEEPER.

There is a lot of research, thinking, analysing and pondering that goes into the creation of what might look like a "simple" design. Dandy shared with us his work with SIPF, The Yearly Photography Festival in Singapore. He started by creating was logo that was reminiscent of a the frame

REFLECTION

The reason why I chose to attend this lecture is because I already had a huge interest in video games and even considered going on the path of video game development. I always had this preconceived notion that I would never be able to contribute because of my minimal knowledge of coding. Miss Mun gave very interesting insight that dissipated this idea I had. There are so many different parts of a video game and by extension many roles to take over.

Video games, when well done can make you feel so many different things, I've cried while playing games, jumped in excitement while playing some and been terrified just looking at others. They are truly an underestimated medium and underappreciated art. We all have that video game we played or watched someone play when we were younger that will always stay with us like a good book or a childhood film and maybe I'd like to create something like that.