BURGER KING : Taste the Realness
- Lyse Opet
- Apr 23, 2021
- 1 min read
Updated: Apr 27, 2021
The trigger stays similar to the original problematic but this time around there is a bigger emphasis on audience interaction. The problem of this project is, first of the struggle of finding good and accessible food fast and cheap.
The main desire for this campaign is to create an experience for the audience. Make them feel and go trough the same journey as the character in the commercial.
We're still targeting the Youth Market from 20 to 35 years old.
I want this experience to be immersive. The audience needs to crave what we are selling while being entertained and stimulated.
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